Liverpool Complete Significant Three Year Deal

Goes without saying that Liverpool Football Club is renowned all over the world and some of the die hard supporters live in Asia.
Remarkably, Reds were named the most trusted football brand in India in the Brand Trust Report India 2013. Clearly shows the bond of fans with Liverpool.
Liverpool have completed a significant three year marketing deal with Indian based company Xolo. Xolo have now become the authorized regional marketing partner of the football club for the following countries

• India
• Sri Lanka
• Nepal
• Bangladesh

Chief Commercial Officer at Liverpool FC, Billy Hogan claimed,

“We are delighted to announce our very first regional marketing partnership in India with Xolo, a leading smart mobile devices brand. We have millions of fans in India and we are committed to bringing the Club closer to them.”

The agreement was publicized by merseysider’s legendary striker Robbie Fowler. Xolo, a sub-brand of India’s Lava International Ltd, have the idea to launch a co-branded Xolo-Liverpool FC handset in the respective nations.
Other than that, Xolo is aware of the massive Liverpool fan base residing in India and will look to provide exclusive LFC merchandise as well as chance for the fans to visit Anfield and meet Liverpool stars and legends.
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