A Potential Knockout Streaming Deal: PBC and Amazon Prime Step into the Boxing Ring

by · October 5, 2023

Key Takeaways:

  • PBC, with its stable of renowned boxers, is reportedly discussing a streaming deal with Amazon Prime.
  • Showtime, PBC’s current broadcaster, is set to exit the regular boxing broadcasting scene by the end of the year.
  • The potential PBC-Amazon partnership could usher in a new era of streaming for major boxing events.

Exploring New Arenas: PBC and Amazon Prime in Discussion

In the dynamic landscape of sports broadcasting, a notable shift is on the horizon as Al Haymon’s Premier Boxing Champions (PBC) reportedly engages in discussions for a potentially pivotal streaming agreement with Amazon Prime.

Transition from Traditional Broadcasting

As Showtime, PBC’s current broadcasting partner, gears up to depart from the boxing broadcasting business at the close of this year, there emerges a void and, consequently, an opportunity within the broadcasting domain. Though it’s postulated that Showtime might continue to broadcast major Pay-Per-View (PPV) bouts on an occasional basis, the regular boxing events are destined to find a new home.

Amazon Prime: A Potential Power Player

Sports Illustrated reporter Chris Mannix shares insights into the ongoing dialogues between PBC and Amazon Prime, offering a glimpse into the potential future of boxing broadcasts.

“I do know that PBC has talked to Amazon. I believe that’s their preferred destination. They’d prefer to do a deal with Amazon,”

Mannix revealed on his podcast, highlighting that Amazon has progressively steeped its toes into the sporting world over recent years.

The exact shape and form that Amazon Prime might adopt, whether aspiring to become a Showtime-esque boxing provider or focusing on singular, high-profile events, remains an unfolding story. However, the engagement between PBC officials and Amazon hints at burgeoning possibilities.

The Impact on Big-Name Boxers

The PBC stable, housing renowned names like Gervonta Davis, Canelo Alvarez, and Deontay Wilder, and now also collaborating with Terence Crawford, represents a significant treasure trove within the boxing sphere. A partnership with a global streaming giant like Amazon Prime not only bodes the potential to usher these athletes into even more widespread digital audiences but also signals a remarkable intersection where traditional sportscasting meets contemporary streaming platforms.

In the context of this transition, the future dealings and official confirmations from PBC and Amazon Prime are keenly awaited, holding the promise to reshape the way boxing fans across the globe engage with and consume their favorite sport. Will the ensuing rounds of talks result in a deal that potentially redefines boxing viewership on a global scale? The forthcoming announcements from PBC and Amazon will undoubtedly be closely monitored by boxing aficionados and industry stakeholders alike.

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Tyler Potts

Tyler Potts is experienced football tipster and blogger. He has over two years of experience as a freelance football analyst and journalist. His hobbies include team sports, windsurfing and climbing. He loves the Bundesliga and the German national team. Tyler is invariable part of BettingID’s journalist team.

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