Betway Partners with Arsenal as Official Global Betting Partner

Key Takeaways:

• Betway secures a significant partnership as the Official Global Betting Partner for Arsenal’s men’s team in the English Premier League.
• The collaboration reinforces Betway’s diverse football portfolio, alongside existing partnerships in the English Premier League and other major European leagues.
• The partnership emphasizes enhancing the fan experience through global initiatives and exclusive content across social media platforms.
• Betway’s branding will gain substantial visibility through advertising boards at the Emirates Stadium during Premier League, FA Cup, and Carabao Cup matches.
• A central aspect of the collaboration involves responsible gaming education and support for players and staff within Arsenal.
• Betway’s CEO, Anthony Werkman, emphasizes the commitment to industry marketing standards and responsible gambling practices.
• Arsenal’s Chief Commercial Officer, Juliet Slot, highlights the partnership’s significance for fan engagement and responsible gambling promotion.
• Betway’s diverse sponsorship portfolio extends to various sports beyond football, such as Tennis, Cricket, Horse Racing, NBA, and NHL.

Betway, a leading global online betting and gaming brand, has announced a substantial collaboration that positions it as the Official Global Betting Partner for Arsenal’s men’s team in the English Premier League.

This significant, multi-year agreement further enhances Betway’s already impressive football portfolio, which features partnerships with West Ham as Principal Partner, Brighton as Official Global Partner in the English Premier League, as well as affiliations with clubs in La Liga and the Bundesliga.

At the core of this strategic partnership lies an unwavering commitment to elevating the fan experience. This commitment will be realized through the conception and execution of international initiatives and exclusive content across a range of social media platforms.

A highly visible outcome of this collaboration will be the prominent display of Betway’s branding on advertising boards throughout the illustrious Emirates Stadium, with exposure during domestic fixtures encompassing the Premier League, FA Cup, and Carabao Cup. This strategic branding approach guarantees significant recognition among Arsenal’s global fanbase.

Beyond this, Betway is also dedicated to reinforcing responsible gaming practices. The company will impart comprehensive Code of Conduct and Responsible Gaming training to players and staff within the club, effectively promoting adherence to regulatory guidelines and fostering awareness about potential gambling-related issues. This initiative is aligned with Arsenal’s ongoing efforts, working in conjunction with the FA and PFA, to provide player support in this domain.

In Anthony Werkman’s words, CEO of Betway Group,

“Our alliance with Arsenal as the Official Global Betting Partner underscores the remarkable breadth of our sport sponsorship portfolio. We eagerly anticipate a collaborative journey, delivering exceptional content and experiences to Arsenal’s vast global following. Moreover, we are steadfast in our commitment to industry marketing standards and responsible gambling principles.”

Betway 🤝 The Gunners

We’re thrilled to become the new Official Global Betting Partner of @Arsenal. 🔴

— betway (@betway) September 1, 2023

Juliet Slot, Chief Commercial Officer at Arsenal, concurs, affirming the partnership’s significance for both parties.

“Betway’s role as our Official Global Betting Partner reflects our expanding commercial prowess. Our anticipation is fueled by the prospect of harnessing this collaboration to deliver enriching experiences for our supporters worldwide, while also underlining the pivotal importance of responsible gambling.”

While the partnership is anchored in the realm of football, Betway’s influence extends far beyond. The company’s sponsorship endeavors encompass a diverse array of sports, including Tennis, Cricket, Horse Racing, NBA, and NHL.

The collaboration between Betway and Arsenal signifies a strategic fusion, aimed at mutually beneficial outcomes and an elevated fan experience, all while advocating responsible gaming practices.