Best Betting Sites

The last decade has seen an explosion of sports betting sites, with bettors from all corners of the world having a mind-boggling choice of hundreds of sportsbooks to make their punts with. It is this broad availability that makes it difficult for punters to make the right pick when selecting where to place their bets.

Finding the right betting site is one of the most important decisions a punter can make because this choice can influence their overall betting experience in a variety of ways. Those who pick a betting website of good standing have higher chances of enjoying their stay there and sticking with the same betting operator for years to come. On the contrary, punters who skip on doing their research are more likely to register with a dubious operator that will leave them with a sour taste in their mouths.

Not all betting sites are created equal so the one-size-fits-all approach is unlikely to work when picking an online sportsbook. Fortunately, we at Sports Betting Day have extensive experience in the field of online sports betting and can assist you in selecting the sportsbook that is right for you. It is this experience that has allowed us to sift out 10 of the best betting sites on the web, using reputation, payout speed and banking options, promotional incentives, generous odds, and market diversity as the foundation for our list.


bet365 logo
Up to £100Bet Credits



  • 40 different sports such as tennis, hockey, basketball, cricket, football, boxing, and baseball
  • 19 currencies and 18 languages
  • Sports statistics, betting news, and live streaming features
  • Fractional, decimal, and American odds
  • Minimum deposit of £5

Few betting sites can brag about the reputation bet365 enjoys among punters from the UK. The operator launched its sportsbook offering in 2001 and went on to become the preferred online betting destination of more than 23 million customers from around the world.

The website features dozens of markets to bet on, a racebook, audio commentary, an in-play betting platform, a live streaming service, and an easy-to-handle bet slip to the benefit of online betting rookies. Punters can top up their betting accounts via a variety of secure banking methods, including Visa, Mastercard, Skrill, Neteller, Paysafecard, PayPal, Entropay, and bank transfers.


22bet logo
Up to €122Welcome Bonus



  • Generous sports betting promotions
  • A wide selection of payment services
  • 24/7 customer support
  • User-friendly interface
  • Competitive odds

Launched in 2017, 22bet managed to establish a solid reputation and a strong customer base thanks to its outstanding services. The betting site brags about its generous odds and a wide range of events it covers. The Curacao-licensed bookie offers an abundance of betting options to players from various jurisdictions.

To cater to non-English speakers, the platform of the betting site is available in different languages. What is most notable is the wide selection of reputable payment solutions.

William Hill

William Hill
€20 Free Bet



  • UKGC and Gibraltar licenses
  • Over 23 sports, including horse racing, tennis, football, cricket, e-sports, baseball, basketball, and ice hockey
  • Live betting and comprehensive schedules for in-play events
  • Live streaming, betting radio, podcasts, results archive, and tip advisor
  • Minimum deposit of £10

The brand name William Hill carries a reputation for excellence, reliability, and fairness. This is one of the oldest sports betting brands in the UK which has been in existence since 1934. In 1998, the brand took the sports betting world by storm with the launch of its online sportsbook offering. Today, William Hill continues to run an intuitive betting platform where punters can enjoy a healthy range of markets, competitive odds, and lots of bonuses and promotions. In-play betting is also an option at William Hill Sports, with odds expressed in American, decimal, and fractional formats.


betvictor logo
Up to £60Free Bets



  • Over 150 accepted countries and territories
  • Availability in multiple languages including German and Chinese
  • 10 currencies including AUD, GBP, USD, CAD, and EUR
  • Over 30 sports like horse racing, football, ice hockey, volleyball, tennis, golf, basketball, and cricket
  • In-play betting, upcoming events schedule, and a free bet calculator
  • Odds in the American, Indo, Chinese, decimal and fractional formats
  • Minimum deposit of £5

Founded in 1946, BetVictor is a brand that has acquired an enviable reputation among punters from the UK for its vast range of markets, competitive promotional incentives, and intuitive betting platform. The latter was given a makeover in 2016 which aimed at ensuring a better, user-friendlier experience to all registered customers. Additionally, BetVictor makes it convenient for punters to deposit and withdraw since it works with a range of safe payment options including trusted methods like Visa, Mastercard, Paysafe, Neteller, and Skrill.


betway logo
Up to £250Welcome Bonus



  • Comprehensive coverage of more than 30 sports
  • Round-the-clock customer support via live chat
  • 11 supported languages including Russian, French, Swedish, and German
  • Horse and greyhound racebooks
  • Minimum deposit of £10

Betway’s history spans more than ten years as the operator introduced punters to its online betting offering in 2006. The brand has seen its fair share of success among the members of the online betting community and offers them a comprehensive sportsbook along with poker, bingo, and casino platforms. Betway is a legitimate online gambling destination for UK punters since it proudly carries the seal of approval of the UKGC. Its website is available in multiple languages and currencies. Bets are accepted on a huge range of markets and in-play wagering is also an option.


ladbrokes logo
Up to £25Welcome Bonus



  • A sportsbook and a racebook with over 30 markets to bet on
  • Licenses by the UK and the Gibraltar Gambling Commissions
  • Live chat support service around the clock
  • Potential returns calculator and in-play streaming services
  • Odds available in 2 formats – decimal and fractional
  • Minimum deposit of £5

Ladbrokes is yet another UK-based sports betting operator with a long history which can be traced back to 1886. The brand name has become synonymous with trust, security, and integrity. The success Ladbrokes enjoys is largely due to its fair payouts, a wealth of wagering options and good odds for a wild diversity of sports markets. The operator hosts an SSL-encrypted sportsbook that is home to a number of cool features including in-play betting and streaming, a bet calculator, and a landbased betting shops locator. The only downside is that the sportsbook accepts registrants from a limited number of jurisdictions, 24 to be exact. That being said, punters from the UK and Ireland are more than welcome to join Ladbrokes.


betfair logo
Up to £30Free Bets



  • An intuitive sportsbook with 27 different sports
  • A betting exchange where you can offer or request odds
  • Free apps for Android and iOS
  • Availability in 6 languages
  • Licenses from Malta, Alderney, the Isle of Man, the UK, and Gibraltar
  • Odds in the decimal and fractional formats
  • Minimum deposit of £10

Betfair is another UK-based sports betting brand whose name has become an epitome of trust and respectability. The operator offers punters a comprehensive coverage of major sports like football, golf, greyhound and horse racing, tennis, snooker, hockey, baseball, and cricket. Registrants also have a choice from an equally extensive range of in-play markets, with the option to make their bets in the decimal or fractional odds formats. The website runs a variety of lucrative ongoing promotions such as enhanced odds on major events like the Premier League and the ATP World Tour. Punters who register with Ladbrokes can also lay their own odds in the website’s betting exchange.


betonline logo
Up to £1,000Welcome Bonus



  • In operation since 2004 under the licensing of Panama
  • Accepts wagers on 20 sports and supports in-play betting
  • Odds are available in American, decimal, and fractional formats
  • Friendly to US punters
  • Accepts deposits via Bitcoin, Dash, Litecoin, and Ethereum
  • Minimum deposit of $20

BetOnline is the go-to place for punters who are permanently based in the United States. The betting operator launched its web-based sportsbook in 2004 and continues to attract immense interest on behalf of US bettors. The sportsbook focuses on catering to the US market so its selection of sports may appear limited to some punters. Still, the website has a sufficient coverage of popular sports like American football, baseball, basketball, hockey, tennis, martial arts, and boxing. Live betting at competitive odds if also available at BetOnline.


888 logo
Up to £88No-Deposit Bonus



  • Over 20 years of experience in the industry
  • 36 categories to bet on
  • Availability in English, German, French, Spanish, Russian, Portuguese, Swedish, Norwegian, and Finnish
  • A live betting section and a blog with the latest sports news and betting advice
  • Easy-to-use bet slip
  • Mobile responsiveness
  • Minimum deposit of £10

888 is a brand most punters from the UK are well acquainted with – not surprising, considering it has been in operation for more than twenty years. The history of 888 began in 1997 but the brand has greatly expanded over the years to feature an online casino, a poker room, and of course, a sportsbook. Punters who register there would benefit from a number of great features such as live betting, pre-match statistics, different odds formats, a betting calculator, and a comprehensive blog where they can read the latest news about their favourite teams and sportsmen. A detailed guide with explanations and tips on sports betting is also on offer.


unibet logo
Up to £25Cashback Bonus



  • Part of the renowned Kindred Group
  • Live streaming of over 40,000 sporting events each year
  • Coverage of 33 sports
  • Free iOS and Android apps
  • American, decimal, and fractional odds
  • Minimum deposit of £10

Unibet is another big name in the online sports betting universe and has been in business for more than twenty years. The website saw the light of day in 1997 and has been enjoying an undying success since its launch. Unibet accepts registrations from more than one hundred jurisdictions and runs a website in 17 languages. Its sportsbook is home to a massive variety of markets and sports you can make punts on, with some of the widely preferred options being boxing, football, horse and greyhound racing, golf, volleyball, cricket, tennis, basketball, and baseball. Betting on events in progress is an option in the live betting section of the website.


bovada logo
Up to £250Welcome Bonus



  • Welcomes customers from the US market
  • Supports English, Spanish, and Chinese
  • Accepts punts on 28 sports
  • Offers live betting and an exhaustive database of match-up previews with statistics and information about injuries and trends
  • Minimum deposit of $20 ($10 for Bitcoin depositors)

In business since 2011, Bovada is a US-friendly betting operator that runs a feature-rich website where punters get to pick from a broad range of sporting and racing events. Placing a bet at this sportsbook requires but a few minutes since the website’s design is quite intuitive and simplified. All major sports and leagues are covered at Bovada, including MLB, the Premier League, NFL, NCAAB, NBA, and MMA. Punters are also granted access to a handy database with detailed info that can help them place the best bets.


All ten betting websites that made it on the above list operate under the licensing of respected regulatory authorities which ensure punters enjoy fairness and high levels of transparency. Winnings are normally processed within several days after the withdrawal request’s approval but the concrete timeframe depends on which sportsbook you have registered with. Punters must bear in mind they may sometimes be declined a withdrawal even when gambling at a renowned sportsbook. Most often the reason for this is either promotional abuse or a breach of the sportsbook’s terms and conditions.

Some of the biggest sportsbooks, like Betfair for example, run betting exchanges where the bookmaker itself drops out of the equation. In its essence, a betting exchange is a place where punters can wager against one another instead of using the services of a bookmaker.

The principle of operation of a betting exchange is fairly simple. You can back a selection of your choice at the offered odds. A fellow punter will then lay the odds for this selection, which is to say they are betting against it. Note that you can either agree with the offered odds or request your preferred odds from fellow bettors. The role of the exchange is that of a mediator between the two sides involved in the punt.

A sportsbook of good standing would never hesitate to provide its customers with comprehensive and transparent information about its promotional incentives and terms of use. Free bets’ terms and other bonus conditions are always listed in a detailed, unambiguous, and easy-to-understand fashion on such websites. Of course, the quickest way to tell whether a betting website is reputable or not would be to check its licensing information. This is usually displayed either at the bottom of the sportsbook’s homepage or in its terms and conditions.

Of course! All renowned sportsbooks we have included on our top 10 list operate mobile-responsive websites that can be accessed straight in the browsers of one’s smartphone or tablet. Also, it is not unheard of a bookmaker offering dedicated applications that can be downloaded on one’s device at no charge. These are typically optimised for iOS and Android and can be download either by scanning a QR code or directly from official app platforms like Google Play and the App Store.

Yes. In fact, this course of action is strongly recommended. One thing you will notice when searching for a sportsbook is that different operators tend to offer different odds for one and the same sporting event. There are two main reasons for these discrepancies, the first one being the betting action’s volume. Then again, odds are after all compiled by human beings which is to say opinions about the likelihood of given outcomes will vary.

Signing up at two or three betting sites gives you the opportunity to compare the odds for the events you are interested in. This way, you can place your bet with the betting operator that gives you the most value for your money.

(Visited 1,494 times, 2 visits today)